As time goes by, the skin’s cell renewal process slows down, making it look increasingly tired, wrinkly and lacking in tone. There are many reasons for this: aging, over-exposure to the sun, tiredness... so it’s advisable to take action with a targeted regime to revitalize and rejuvenate the skin. Discover the Bottega Verde BV Plus Retinol anti-wrinkle, anti-aging face range! Vitamin A, or Pro-Retinol (also known as the “beauty vitamin”), is a powerful, anti-aging active ingredient, thanks largely to its outstanding capacity to improve Collagen and Elastin production, thus helping to prevent the appearance of wrinkles. A genuine beauty ally, rich in active ingredients for younger-looking skin.