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Bottega Verde uses tools based on artificial intelligence (AI) systems in certain digital and communication activities to support the creation and processing of content, customer assistance and other website functionalities.
The use of AI takes place under the supervision of the Company’s personnel. All content intended for the public is subject to the internal checks established by company procedures and must comply with applicable legislation, including regulations on consumer protection, advertising, cosmetic products and personal data protection.
Where required by applicable legislation, content generated or manipulated using artificial intelligence is identified through appropriate notices or disclaimers.
For further information, Bottega Verde may be contacted using the details provided in the Contact section.
Bottega Verde adopts a precautionary approach to transparency. When content is used that may fall within the scope of Article 50 of Regulation (EU) 2024/1689, or that could lead consumers to believe that artificially generated or manipulated content is authentic, a clear, visible disclaimer proportionate to the means of communication is provided. For content that does not fall within the transparency obligations established by the Regulation, the Company nevertheless applies internal control and human review procedures, ensuring compliance with legislation governing cosmetic products, consumer protection and personal data protection.
