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Bottega Verde carries out no promotional and/or advertising communication without the express prior consent of the User .
The use of these files, called “cookies”, allows users to be recognised.
Users are also free to configure their browser to accept all cookies, refuse them or receive a notification when a cookie is sent to the browser. All services will, in any case, be guaranteed, even if cookies are not permitted, with the difference that in order to be recognised by the Site, customers will have to enter their e-mail address and password. Today's browsers allow Users to decide whether or not to accept cookies, but refusal to accept them may make some features unusable, and some services may not function correctly.
A cookie is a small data packet that a Website stores on the User’s computer. A cookie is a data string, written in machine language (“base language”). Thus, these are small data flows that are saved by Users’ computers when they access a Site or parts of the same.
Cookies, which are more commonly known as “Web Cookies” or “Tracking Cookies”, are small text files that are sent from an internet server – the computer from which the visited Site is running – to Users’ browsers (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and saved on the hard disk of Users’ personal computers. It is an ID card for the Site that sent it and contains no viruses. If you were to open the relative folder, you would see a list of small data flows, all around 1k in size, with the exception of the index file, which is a little bigger. They are all very small data flows and should never create any problems with Users’ disk space.
As they are merely flows of text, they cannot send viruses and if you look at the name of the cookies, you will see that they always contain a reference to the names of the sites that have been visited previously. The use of the information collected through cookies, such as the connectivity server that the User is registered on, the type of browser used and the User’s click-through rate on any banners, is limited to personalisation and degree of satisfaction with the services available on the Site, also concerning advertising.
Cookies are often – wrongly – considered to be executable programmes, which creates inaccurate beliefs. In actual fact, they are simple blocks of data, which – alone – cannot execute any action on the computer. Specifically, they cannot contain spyware or viruses. Despite this, cookies from some sites are categorised as spyware by many anti-spyware products as they allow Users to be identified.
Web pages have no memory. If you browse from one page to another on a Site, you will not be recognised as the same User on each page. Cookies allow the Site to recognise the User’s browser and therefore are mainly used to remember their choices, for example, the language and currency they have selected, and to recognise the User when they visit again.
During the browsing experience, the following is recorded: information concerning the browser used by the client, the click-through rate in the different areas of interest, the products most purchased and a series of aspects linked to personalisation and degree of satisfaction with the services offered by visited Site.
Not all cookies are the same.
There are various kinds of cookies and different ways of using them. Cookies are distinguished based on the function they carry out, their duration and depending on who has added them to a website.
Types of cookies.
Technical cookies are used to offer Users an intuitive and advanced Site that automatically adapts to their needs and preferences. They are essential for the optimal functioning of Sites and allow you to view the website, allow it to function properly, allow you to create a personal account and log in, and allow requests to be managed.
Functional cookies are used to remember preferences and help Users to use the Site effectively and efficiently, as well as recall the searches and facilities that they are currently viewing and those they viewed in the past. Functional cookies are not essential for the functioning of the Site, however they increase its functionality and improve the overall experience.
These two categories of cookies (technical and functional cookies) are so-called temporary cookies .
These are “session cookies” and are sent by the Site to Users’ computers when they are browsing, yet are only saved for the duration of the browsing session. This means that when Users close their browser, the cookies are automatically deleted and disappear, without being saved on the computer. They are made up of random numbers generated by the server and work to allow the Site to be browsed safely and efficiently.
These cookies do not require the prior and express consent of Users as they are strictly necessary for the provision of the service requested by Site Users.
The other types of cookies are:
We use analytical cookies to better understand how visitors use the Site, to understand what works and what doesn’t, to optimise and improve the Site and to ensure that the Site is always interesting and relevant. The data acquired includes web pages visited, exit and entry pages, platform type, date and time information and data such as the number of clicks on a certain page, mouse movements, scrolling, words searched for and text entered while using the Site. We also incorporate analytical cookies for online advertising campaigns to find out how Users interact with a Site, for example, in regard to online sales and also after viewing an ad on third-party Websites.
Commercial cookies are used to show the ads of a Site on other Websites. This is known as “retargeting” and varies depending on the actions of the User on the commercial Site, such as the destinations they search for, the facilities they view and the prices shown.
Cookies originating from social media
Some cookies can be recorded as soon as you visit the Site and use the features of social networks on this Site. These cookies allow Users to share Site content with other people, as well as their opinion on what they share. This is the case with the “Share” or “Like” options offered by “Facebook”, “Twitter”, “LinkedIn” and “Viadeo”, etc. If you decide to use these options and, more generally, if you decide to visit the Site while remaining connected to a social network, these cookies may communicate information about your visit to the Site to the social networks in question. This information may be used for sales or advertising purposes.
In addition to cookies, sometimes so-called web beacons are used. A web beacon is a small graphic image consisting of a single pixel that is placed on Users’ computers as part of a web page or via an email in HTML format. These pixels are used directly or through third party providers, on the relevant Site or on those of third parties. The purposes are varied: to determine whether a User decides to continue after viewing an online ad; to track conversion rates for partner Websites; and to analyse the online behaviour of Users in order to optimise the services the Site offers.
This category represents the cookies that are commonly known as permanent cookies .
These are cookies placed on Users’ computers by the Site when they are browsing, yet they are also saved beyond the duration of the browsing session, until they expire or they are deleted by Users.
The use of these cookies requires the express and informed consent of the User.
Cookies do not collect information that can directly identify Users. In fact, Bottega Verde cannot obtain any directly identifiable information (e.g. name, surname) from cookies if it is not provided by Users directly. Cookies allow the Site to identify the personal computer of the User, through the information it contains, every time the User connects to the Site using their personal computer.
Furthermore, the Site cannot use the cookie placed by the Bottega Verde Site to access other information contained on Users’ computers. Once saved on the computer, the cookie can only be read by the Site that created it.
Bottega Verde does not sell or transfer User data collected through cookies, unless it has previously informed them through messages or notifications on the Site and requested their express consent or for reasons imposed by Law.
Through monitoring of the User's browsing on the Site, Bottega Verde may:
• detect anonymous data of a statistical nature concerning the percentage of e-mails delivered with respect to the number sent, of e-mails read, of messages opened, forwarded to third parties, number of clicks, etc
• count the number of unique visitors to a web page or service
• process aggregate statistics that also regard the functioning of its own sites and services
• collect data relating to traffic and how Users interact with the Website, to identify trends and to estimate our audience
• improve the performance of its Site, making User searches quicker
• avoid the same advertising messages being viewed more than once
• assess the impact of other advertising channels to improve performance based on Users' behaviour on the Site
• store the products Users have chosen and previously placed in their cart
• speed up searches
• recognise the computer when Users use the Site again
• adapt the presentation of the Site to the viewing preference of the Users' device (screen resolution, system used, etc.)
• adopt security measures, for example when Users access a service or content again after a certain amount of time
• identify and detect the personal consumer preferences of Users registered in the "MyBV" section and consequently record the data monitored for targeted offers and promotions. Users' consent is required for this, and may be withdrawn at any time.
The Bottega Verde Site makes use of third-party cookies, for the purpose of:
• improve Users' browsing experience by suggesting the best products and promotions based on their browsing history
• store information on Users' preferences, to customise the Site based on their specific interests
• send customised offers based on Users' consumption habits, also by monitoring how they browse the Site
• detect Users' consumption preferences with a view to specific, targeted commercial and advertising activities.
When Users view advertising messages online from Bottega Verde, one or more permanent cookies are placed on their device which will recognise the device every time an advertising message is viewed. As Bottega Verde manages advertising messages on its own Site and on its advertising partners’ sites, over time it has the possibility to collect information on page type, content and advertising messages that the User or the Users of a certain computer have visited or viewed.
Bottega Verde is not responsible for cookies from Sites that are linked through its Site or those from social networks
Without Users' consent for their use, it will not be possible to browse the Bottega Verde website.
Users can delete the cookies collected from the hard disk of their device at the end of every browsing session. If you want to delete the cookies installed in the cookie folder of your browser, please remember that each browser has different procedures for managing settings.
By selecting the links below, Users can get specific instructions for some of the main browsers:
Microsoft Windows Explorer:
As an example, the procedure to remove cookies from the Google Chrome browser is given below:
1. Click on the Chrome menu in the browser toolbar
2. Select "Settings"
3. Click on "Show advanced settings"
4. Click the "Content settings" button in the "Privacy" section
5. You can change the following cookie settings in the "Cookies" section:
• "Keep local data only until you quit your browser"
• "Block sites from setting any data"
• "Block third-party cookies and site data"
• Clicking on "All cookies and site data" opens the "Cookies and site data" dialogue box:
o To remove all cookies, click on "Remove all" at the top right of the box.
o To eliminate a specific cookie, point the mouse to the site that generated the cookie then click on the X that appears in the right-hand corner.
Use of other sites.
Users can always disable cookies on their browser by following the instructions provided above.
The cookies used by Bottega Verde are described below. Users can keep them or refuse their use, using the methods specified above.
The website uses third-party statistical cookies of Google Analytics (a service offered by Google, Inc.) to allow for the collection of information in aggregate, anonymous form, and to examine the behaviour of visitors during their use of the website, as well as to improve the user experience. Using the Google Analytics panel, it is possible to see whether visits to the website were made by new or returning visitors, by verifying how they browse the pages (entry and exit link, how they move between pages, how long they spend, etc.)
They are set as technical cookies, i.e. without tracing the User's IP address and without sharing data with the third party. Users' data are not profiled at IP address level.