Careful face cleansing is the most important beauty action for healthy, glowing, imperfection-free skin. The perfect routine to keep your face flawless involves the use of a delicate face cleanser in the morning, followed in the evening by a make-up remover for the face, eyes and lips and a specific cleanser to remove all traces of make-up, pollution and impurities. Each skin type needs a face cleanser perfectly suited to its needs: - dry and delicate skin needs an extra-gentle face cleansing lotion, micellar water or gel that respects the skin microbiome, with soothing active ingredients such as oats, or delicate ingredients such as sweet almonds and aloe; - oily and combination skin needs a purifying cleansing gel that does not dry out the skin, normalizing it with active ingredients such as Tea Tree, ginger and grapefruit; - for mature skin, choose a richer face cleanser, with renewing, brightening active ingredients such as vitamin C, retinol, collagen and plant oils.